Sun International is looking for a Brand manager to join their team in Cape Town. You will need to have a marketing degree from a three-year program and 10 years’ experience including 5 years planning amazing campaigns. You’ll get bonus points if your expertise includes sports betting and managing brands in different countries. This role combines creativity and smart planning. Do you want to know more? Continue reading to find out more.
Sun International Brand Manager Job Information
- Company- Sun International
- Job Type- Brand Manager
- Location- Cape Town
- Reference Number- SI-111
- Department- Mrk – Oth : Marketing
Job Description
The Brand Manager: Sunbet will be responsible for leading the development, delivery and embedding of the SunBet brand strategy by positioning and growing the brand across various marketing and social media platforms using various marketing initiatives and communication channels, developing brand activities and campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships, and using a variety of data to drive volume and profitability with the objectives of growing SunBet’s reputation as the sports betting and online gaming brand of choice; ensuring that the brand remains recognisable, up to date and exciting to customers.
Job Requirements
- 3-Year Degree in Marketing or Communications
- 10 years experience in brand management with at least 5 years indepth experience co-ordinating brand marketing activities and campaigns
- Experience managing a brand across multiple markets
- Experience in the sportsbetting industry is an advantage
- Conceptualising
- Problem solving
- Analysing
- Collecting information
- Innovating and Creating Solutions
- Integrating (Connecting, Collaborating; Managing Conflict)
- Organising and Implementing
- Emotional Maturity
- People management
- Campaign planning and management
- Consumer research
- Brand management
Key Performance Areas
- Define and manage SunBet’s brand communication strategy using a variety of media, initiatives and campaigns
- Own the development and messaging of SunBet’s brand narrative
- Recommending strategies to position the brand for growth and for increasing brand salience amongst both the Sun International customer and the target demographic
- Analysing brands of competitors, consumer trends and property consumer behaviours and campaigns to identify opportunities for SunBet
- Create a strong and consistent brand identity, including managing the design and delivery of collateral (brochures, videos, stationary (letterheads), annual report, etc.) in line with SunBet’s corporate identity
- Design and develop the Sun Bet Brand and CI guidelines (including standards, tools, processes and initiatives) aligned to the overall marketing strategy
- Develop and manage the development and distribution of internal communication around brand and CI requirements and standards to all staff to ensure effective and consistent messaging aligned to the strategy and standards
- Create innovative solutions and plans to target new markets and opportunities and optimise return on investment of brand campaigns
